A Gentle Guide to Island Life
If you’re lucky enough to be planning your first visit to St. John, welcome—you’re in for something truly special. This little gem of the U.S. Virgin Islands is more than just a destination; it’s a vibe, a pace, a perspective shift. But before you pack your bags and plan your every hour, let us gently offer some advice: you can’t possibly see it all in one trip. And that’s a good thing. You’re going to want to come back.
You’re Not in a Hurry, and Neither is St. John
Life moves slow down here—and that’s the whole point. On St. John, “island time” isn’t a joke; it’s a way of life. Things may take a little longer, shops might open later than posted, and your lunch might not be lightning fast. That’s not a bug—it’s a feature. So, adjust your attitude before you even step off the ferry. Don’t come with an Excel sheet packed tighter than your suitcase. Instead, build in space to wander, nap, linger after a good meal, or follow a local’s recommendation to a tucked-away beach you hadn’t planned to see.
Flexibility is Your Friend
Whether it’s the weather, ferry schedules, or the island’s limited resources, something on your itinerary is probably going to change—and that’s okay. A little flexibility goes a long way. The best moments often happen when plans fall apart. Create downtime. Leave room to pivot. The beauty of St. John is that it unfolds best when you don’t force it.
Be Respectful: Of the People, the Place, and the Culture
St. John may be part of the U.S. Virgin Islands, but it’s got its own rhythm, traditions, and etiquette. A small but crucial tip: greet everyone with a “Good morning,” “Good afternoon,” or “Good evening” before launching into any question or request. It’s not just polite—it’s expected.
And let’s talk attire. While the beach vibe is strong here, that doesn’t mean bathing suits belong everywhere. It’s considered disrespectful to walk into businesses, grocery stores, or restaurants in just your swimsuit. Throw on a cover-up, a shirt, or something respectable. It’s a small effort that shows a lot of respect for the local culture.
Embrace the Island, and It Will Embrace You Back
If you come to St. John expecting it to conform to your pace, your schedule, and your norms—you’re going to be frustrated. But if you slow down, breathe deep, say “good day” with a smile, and let the island reveal itself to you? You’ll understand why people return year after year. It’s not a place to check off a list. It’s a place to be.
And remember: you won’t see it all this time. So fall in love slowly. You’ll be back.
